The title of this entry quotes Calvin in a great Calvin and Hobbes strip. A lot of people get annoyed with the way so many people turn nouns into verbs, as in Googling, Photoshopping, partnering, and impacting. I understand their ire, and most of the time, I agree with the complainers.
It brings us back to the stylistic use of language versus the ignorant misuse of language. I have always liked words like emailing and Googling because I think they are creative, fun, stylistic uses.
In Hawaii, we often use the word lei as a verb. I used to work as a photographer for a company that would greet tourists as they arrived at the airport. Models wearing pareos would say hello, give the tourists leis, and pose while I snapped their photos. We would frequently utter sentences such as, “Get the pax off the plane quickly; lei them here, then take their pictures here. If we’re late for the next shoot, have the escort lei them herself and meet us in baggage claim.”
Another favorite of mine is dorming, as in Will you be dorming next year, or living off campus?
It turns out that impact and partner are also verbs, even though many people who use them do not use them correctly. I see my English-teacher colleagues grit their teeth whenever someone uses them, and I usually join in, especially when someone tells us that we are tasked with something.
As with most complicated issues in life, I say it comes down to intent. If Barbara Kingsolver verbs a noun, I say she gets the benefit of the doubt because she has already proven herself a poetic, brilliant, elegant writer. If some bozo talks about partnering with someone in tasking someone else with impacting some other thing, then asks that emails be sent to your supervisor or I, I am much, much less inclined to be so generous with that benefit of the doubt.
My advice, then, is to stick to standard English. Do not, in formal or professional communication, turn a noun into a verb except where the verb is already an established part of the jargon, as with the lei example I’ve given. You will never be thought wrong if you stick to conventions; you will often be thought ignorant if you do not.